Cholula Expands its Range with Salsas and Taco Seasonings

A Flavorful Expansion

The makers of Cholula®, globally renowned for their #1 Mexican Hot Sauce, are spicing things up with the debut of two new product lines – salsas and taco seasonings. This marks the brand’s first-ever category expansion, promising to bring even more of Cholula’s authentic Mexican flavor to tables around the world.

New Additions to the Cholula Familia

The expansion features six new products, each crafted using many of the same iconic ingredients Cholula Hot Sauce is known for. Included in the new product lines are three varieties of salsas and three types of taco seasonings, all of which highlight Cholula’s signature original flavor.

Now available nationwide, the salsa line consists of Cholula Original Salsa, Cholula Salsa Verde, and Cholula Smoky Chipotle. The taco seasoning line includes Cholula Original Recipe Mix, Cholula® Smoky Chipotle Recipe Mix, and Cholula Chili Garlic Recipe Mix.

Quality and Authenticity in Every Jar

Each of the six new products is made with fresh and high-quality ingredients like Mexican chiles, herbs, and spices. The aim is to deliver unique and authentic Mexican flavors that will transform your tacos, enchiladas, dips, and sauces. Fans of Cholula can now dip, season, or drip their favorite dishes with these new and exciting products.

Best Ways to Use the New Products

  1. Cholula Original Salsa: Perfect for dipping tortilla chips, topping your favorite tacos, or adding a kick to scrambled eggs.
  2. Cholula Salsa Verde: A fresh addition to grilled chicken, fish, or as a tangy dressing for your salads.
  3. Cholula Smoky Chipotle Salsa: Ideal for adding a smoky heat to BBQ dishes or as a base for a spicy marinara sauce.
  4. Cholula Original Recipe Mix: Elevate your taco nights by seasoning your meat or veggies with this mix.
  5. Cholula Smoky Chipotle Recipe Mix: Sprinkle over grilled vegetables or mix into your burger patties for a spicy twist.
  6. Cholula Chili Garlic Recipe Mix: Great for marinating steak or adding depth to your stir-fry dishes.

More Exciting News

This news comes on the heels of the launch of Cholula Reserva Tequila & Lime, the first widely available, 100% agave tequila premium hot sauce. This careful blend of agave tequila, chile de arbol, and piquín peppers is a testament to Cholula’s commitment to delivering mouthwatering flavors.

Moreover, Cholula is set to drop a limited-edition streetwear collection in collaboration with UPRISERS. Keep an eye out for updates from the brand on this exciting partnership.

For more details on these new products, recipe inspiration, and retail availability, head over to Don’t forget to follow along on Instagram, Twitter, and TikTok for the latest from Cholula®.

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